In stores and in the field, Colgate relies on a visible, consistent brand presence. Our work combines BTL activations, in-store visibility materials in supermarkets and field events, to showcase the products as close as possible to consumers.

Every material and every activation follows the same approach: making the offer easy to read and creating opportunities to engage with the brand. Work that connects creative design, point-of-sale visibility and field experience.

Expertise involved

• BTL activations

• In-store visibility materials (supermarkets)

• Field events and activations