Introducing BIC products at the very moment consumers are shopping: that is the role of the activations rolled out in supermarkets. We supported the brand with set-ups designed to grab attention and create direct contact in store.

These in-store moments give the products a visible place in the shopping journey. They combine brand visibility and interaction with the public, aiming to spark interest and support the purchase decision.

Expertise involved

• Design and rollout of supermarket activations
• Point-of-sale communication