DOZE developed two advertising campaigns in Tunisia for Jadida Tunisian Sauce and Frita frying oil. The goal: give each product its own creative world, putting taste and usage at the heart of the messages.

For the Tunisian Sauce, we played on humor and indulgence. For Frita, on conviviality and the pleasure of cooking as a family. These campaigns combined video content, out-of-home visuals and a performance-driven digital rollout.