The heritage of Zaghouan inspired the creation of Aneia, a Tunisian olive oil brand designed for international markets. We created its name, visual identity and packaging to express its origins in a contemporary, premium world.

Storytelling extends this approach by making olive oil an ambassador of Tunisian heritage. A brand story that connects the product to its land and culture, asserting its uniqueness beyond borders.

Expertise involved

Naming, branding, visual identity, packaging design and storytelling.