With “3ich 7orra”, freedom finds its voice through a music video designed to carry Nana's message. We built a campaign combining audiovisual creation, influencer marketing and UGC content, with an expression rooted in the codes of social media.

The campaign extends the world of the music video through collaborations with content creators and spontaneous posts. An approach designed to spread the brand's message and help communities make it their own.

Expertise involved

• Creative concept
• Music video production
• Influencer marketing
• UGC content creation