DOZE wins two awards at the 2026 African Cristal Festival

For the second year in a row, DOZE has been recognized at the African Cristal Festival. In 2026, the agency won two awards for Nana’s “3ich 7orra” and BeautyStore’s BeiA. These awards celebrate DOZE’s work on music and social media strategy, through two projects designed to build a strong relationship between brands and their audiences.

Nana awarded in FILM CRAFT / Use Of Music

For Nana, the “Live Free” promise took the form of “3ich 7orra”, an original anthem performed by Tunisian artist Altaf. In a world where periods are still surrounded by taboos, the campaign gives a voice to freedom and invites women to make theirs heard.

Music is the starting point of the project. The lyrics express this desire to stand up for oneself, while the chorus lets the message travel, be sung and shared. The music video extends this energy with street artist Emna Guesmi, who turns a wall into a visual manifesto.

On social media, the song becomes a means of expression that creators and the community can make their own. Nana’s promise thus takes a form that every woman can interpret in her own way.

The FILM CRAFT / Use Of Music award recognizes this project, in which music carries the story and gives the brand message its full strength.

BeiA for BeautyStore awarded in MEDIA CRISTAL / Strategy On Social Media

With BeiA, BeautyStore and DOZE designed an AI personality able to become part of a beauty community’s everyday life. Its role is built on real usefulness: creating content and supporting conversations about beauty.

BeiA creates beauty and skincare content, decodes trends and reacts to everyday moments in her community’s language. An AI chatbot extends this presence by answering questions and guiding customers’ choices, 24/7.

This strategy brings continuity to the relationship. Post after post and interaction after interaction, BeiA becomes a recognizable voice that followers turn to and that creators bring into their own conversations.

The MEDIA CRISTAL / Strategy On Social Media award rewards this approach, which connects content creation with advice to give the AI personality a lasting role in the BeautyStore ecosystem.

A shared recognition

Behind these two awards lies the trust of Nana and BeautyStore, as well as the work of the teams and talents who brought these projects to life.

For DOZE, an independent creative agency born in Tunisia, these awards reflect one ambition: to create campaigns rooted in their culture and attentive to the people they speak to. Ideas whose strength lies as much in the strategy as in every detail of their execution.