From coffee beans to Turkish coffee, we redesigned the Cafés Ben Yedder packaging to showcase the diversity of its range in Tunisia. A redesign that gives each product a distinct expression within a consistent range.

Color codes, typography and illustrations structure this new presentation while preserving the brand's landmarks. Packaging design work aimed at strengthening the products' presence on the shelf and making them easier to identify.

Expertise involved

Packaging redesign, art direction, graphic design and range extensions.